As I show in my post on how to design a logo, when a logo is redesigned, a careful methodology needs to be adhered to to ensure the logo meets brand standards and communicates brand value.
If you did finally figure out it was an ad for your favorite brand, you might wonder why the logo had suddenly become red rather than blue without warning, and why, if the company was repositioning its brand, it had not announced the changes to the brand or communicated the change to customers like you. In fact, you might think the XYZ red logo was an ad from a totally different company and decide not to purchase the product because it was made by your favorite brand’s competitor. If you were indeed a customer of this company, you would actually be generally confused.
